The Arch Magazine • Melrose Arch • when only the extraordinary will do

believes that the difference between style and fashion is quality. Take this a few steps further by adding a good pinch of innovation, a healthy dose of optimal functionality, some impeccable taste, and you have a recipe for the extraordinary. These are the very ingredients discerning readers will find in The Arch magazine.

Drawing its initial inspiration from the iconic architecture, generous selection of luxury boutiques, fine dining establishments and unparalleled success of the new urbanist lifestyle, which give Melrose Arch its unique and undeniable allure, The Arch offers readers a finely tuned blend of luxury, continental cachet, culture and informative features.

Our readers are the tenants of Melrose Arch as well as those living within a five kilometer radius of the precinct. The staggeringly high LSM they enjoy allows for regular fine dining, local and international travel and of course an obsession with state-of-the-art techno toys.

Like its readers, this magazine is sure enough of its intellect to be unabashedly at home with shoe, handbag and label fetishes. These are never seen as weaknesses or unnecessary indulgences. Shopping is as relevant if not as obligatory as making sure the tank of the Mercedes sports, BMW Z3 or Aston Martin is filled. Maintaining this lifestyle is all-important, so The Arch will also include investment advice from highly respected financial gurus.

The Arch reflects its readers in their sure knowledge that they have chosen to live, work and play in the finest possible environment. They are utterly self-contained, but far from inward looking. They're not afraid to give credit where it's due. The Arch offers these readers an environment which recognizes their niche of choice, yet is still in tune with happenings in the greater Johannesburg, the rest of the country and of course, international trends.

This quarterly, high quality magazine is printed in full colour on top grade, high grammage art paper. Striking design, superb photography, as well as intelligent, punchy editorial make this publication an irresistible indulgence.

The Arch magazine is delivered free of charge to the tenants of Melrose Arch as well as A++ households within a five kilometer radius of this exclusive precinct. It is also available at Bid- Air Hospitality lounges in international and domestic airports across the country, including: OR Tambo International, Cape Town International, King Shaka International, Port Elizabeth, East London and George.

Our finely tuned distribution pattern, based on thorough research and a sound demographic model, ensures that The Arch is read by discerning individuals enjoying an enviable LSM which allows for regular indulgence in the very finest that Melrose Arch, the greater Johannesburg and indeed the world has to offer.